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Glossary

search engine optimization (SEO)

Short Definition
The process of optimizing website content to improve its visibility and ranking on search engines like Google, increasing organic traffic to the site.
Relevance
SEO improves content visibility online. While it helps users and businesses reach wider audiences, SEO strategies can be time-consuming, and algorithm changes can affect results unpredictably. Helping others understand SEO gives them control over their digital presence, but it’s important to note that results may vary and require ongoing adjustments.
Additional Notes
Further Reading
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